Piyané Ung
Multi City Book Launch Campaign
Client: Piyané Ung
Project: Good Girl – Book Launch PR Campaign
Cities: Melbourne & Sydney
Campaign Duration: October–November 2024
Event Dates:
• Melbourne: 15 November @ Sofitel Melbourne on Collins
• Sydney: 22 November @ The Langham, Sydney
Overview
AE Creative Communications was engaged by entrepreneur and new author Piyané Ung to lead the publicity and event rollout for her memoir, Good Girl. Designed as a bold multi launch campaign, the project aimed to elevate Piyané’s story from influencer to entrepreneur and author — told through curated events, targeted media outreach, and a high-impact influencer strategy.
Both events were executed in collaboration with two of Australia’s most prestigious hotels the Sofitel Melbourne on Collins and the The Langham, Sydney, reflecting the luxury-forward aesthetic of Piyanes’s brand.
Objectives
o Generate brand awareness and visibility for both Piyané Ung and Good Girl.
o Curate two launch events that reflect her identity as an entrepreneur and cultural storyteller.
o Secure earned media coverage across lifestyle, business, and women’s interest outlets.
o Drive influencer engagement across fashion, beauty, and culture verticals.
o Reposition Piyané Ung as a powerful founder and voice in beauty, business, and resilience.
Execution Highlights
Venue Collaborations
Secured venue partnerships with:
o Sofitel Melbourne on Collins
o The Langham, Sydney
Full event management of two events including creative assets, guest list curation, photography, media wall, gift bag product sourcing, event run sheets, and on-site event management
Media Campaign
o Tailored pitches sent to top-tier media and digital outlets
o Pitched Piyané’s personal story: from Phnom Penh to property investor, business founder (Nalia), single mum, and now author
o Secured editorial placements in media outlets such as Style News and Melbourne My Style
Influencer Management
o Management of influencers who attended across both events
o Influencers shared event coverage, book mentions, and brand-aligned content
o Total estimated digital reach: 510,000+ followers
Why It Worked
AE Creative Communications delivered a campaign rooted in authenticity, transformation, and premium brand alignment. By pairing luxury venues with strategic storytelling and culturally attuned press outreach, Good Girl launched not just as a book — but as a powerful new platform for Piyané Ung’s entrepreneurial evolution.
